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  Writing A Business Plan

  If you are writing a business plan and only as well as highlights of your marketing plan, you'll want to make sure that the marketing plan is complete in case an investor needs the entire document. If your marketing plan is not overly long, you may also want to include it in the Appendix when you're writing your business plan.


Why this is an Important Step in Writing a Business Plan


Those who are bearing in mind lending your small business money or investing will want to know how you intend to reach your target market and attain the market share you feel you can attain, which you've already discussed in the Market Analysis section of your business plan. Your marketing plan will help them understand that.

Fundamentally your marketing plan needs to discuss your marketing mix - how the 5 P's of marketing will be implemented in your small business and what roles each will play.

The 5 P's of Marketing

For years marketers referred to the 4 P's of marketing. Only recently has a 5th P been added. Whether you subscribe to the theory that there are four p's or five p's of marketing, this is basically referred to as your "marketing mix".

Not all marketers subscribe to the theory that the 5th P - People - should be included, but the people responsible for providing service to your customers can be vital in making your small business successful.

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